Joel Ennis has joined the OMNI ePARTNERS team to lead our marketing group in the role of VP of Marketing. In this role he will be focused on helping to ensure we continue to delight our clients as well as aid in the positioning of our services to help our business continue to grow.
He has 20+ years of e-commerce, advertising, sales & marketing experience. Prior to OMNI ePARTNERS, he refined the marketing strategy of a $2.5B managed services business that resulted in significant performance increases through the use of more sophisticated targeting strategies. This lead to a 7x YoY increase in utilization of Amazon DSP in his last quarter with that business. This was made possible by a proven ability to deliver incremental demand that results in real revenue for his clients.
Prior to that he spent 7 years at Amazon helping to build their advertising business from the ground up for both search advertising and Amazon DSP. Initially he lead the sales and marketing team for the precursor to what would become Amazon Marketing Services and what is now known simply as Amazon search advertising. He went on to lead the deployment of Amazon search & behaviorally targeted display ads (DSP) across entire categories at Amazon. This included helping some of what are today the largest advertisers on Amazon to grow their Amazon Advertising investment from as little as zero to $10M in ad spend by focusing on identifying strategies to find incremental demand that delivers real results.
Prior to Amazon, he was a regional sales leader with Expedia. He spent 6 years helping companies to control their corporate travel expenses thru the adoption of a Expedia’s SaaS technology package coupled with agency service. His ability to focus on the needs of his clients made him very successful in helping to grow that business which ultimately helped Expedia become the largest travel provider in the world. Prior to Expedia, he also worked at Concur which became the most prevalent expense automation company and was later acquired by SAP.
South Lake Union